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The emergence of RSM
For Erasmus Magazine (EM 6, 2004, 14-15) I wrote an article about the upcoming name change of the Faculty of Business. The faculty wanted to implement a repositioning by rebranding. Includes interviews with Bas Schreiner and Han van Dissel. Download Operation Rebranding - Faculty of Business and RSM go forward together under a new name (pdf, 82KB, 2 November 2004, p. 3)






