Marketing and Advertising
Yes, the Indo!
Sunday, March 21st, 2010Snap shot of a few weeks back when I was about Frederick Henry Avenue in The Hague was Statenkwartier, traditionally one of the areas where India has from the beginning of 20th century Dutch settled. This beautiful example of "local marketing" there is so firmly in place. Share this post:
The emergence of RSM
Tuesday, November 2nd, 2004For Erasmus Magazine (EM 6, 2004, 14-15) I wrote an article about the upcoming name change of the Faculty of Business. The faculty wanted to implement a repositioning by rebranding. Includes interviews with Bas Schreiner and Han van Dissel. Download Operation Rebranding - Faculty of Business and RSM go forward together under a new name (pdf, 82KB, 2 November 2004, p. 3) [...]
Gladiator Games as event marketing
Wednesday, September 8th, 2004For Markeur (3-2004, pp. 16-17) I wrote an article about the gladiators. These can be seen as an early form of event marketing in honor of Caesar. That caused the event marketing experience marketing through brand activation. With concepts like munus, ad digitum, Missus, swordsmen, killing the gate, bread and circuses. Download Gladiator Games - event marketing in the [...]
Interview with Koos 'Snow World' Hendriks
Wednesday, May 26th, 2004For Markeur (2-2004, pp. 26-28), I interviewed Koos Hendriks, owner and founder of SnowWorld Zoetermeer and Landgraaf SnowWorld. Named Entrepreneur of the Year 2004, he told me about the characteristics of an entrepreneur, entrepreneurial success factors and the conversion of the holiday feeling of overall concept for indoor snow. Download Standing snow in the Netherlands: the success of Snow World (pdf, 181 kb, [...]
Concept in advertising
Sunday, March 21st, 2004For Markeur (1-2004, pp. 22-23) I spoke to Danny Nieuwenhuis Dynamic Zone on concept development. He told me about the branding of Johnny Walker Black Label Lounge and developed by DZ Fans Hips. Download Magazine Publication: It's about the concept (pdf, 109kb, March 21, 2004, 3p.) Share this post:
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Indian tweets
- LM * Werner : @ micheeeeeeeel hahaha no man that was "good facking indian food"
- Kneusjes.info Tweets : Re: Indian Cookbook [pdf 2005] 05/01/2012 8:52:44 p.m. http://t.co/ubwIfTW3
- Deirdre Hook : Räucherstäbchen HEM Cinnamon-Orange-In Kurdish-20 pcs.: Indian Räucherstäbchen were durch Auftrag einer Pas ... http://t.co/6oYkNEBk
- ForPorscheFans : Porsche # # 911 # 991: Porsche 991: Felgenwahl: Mein Tipp: Indian mit Rot Carrera S Wheel - black Carrera lackiert Wei http://t.co/99OgCYFT
3.0 on Indian
- Selamat Tahun Baru! January 2, 2012 Willem-Jan Brederode
- In the kitchen: cooking with a smile and a tear - strong stuff for onions 23 December, 2011 Rose Veenvliet
- Indischer than I thought 15 December, 2011 Stephanie Bloemers
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