Marketing and Advertising
Yes, the Indo!
Sunday, March 21st, 2010Snap shot of a few weeks back, when I was on Hendrik Frederick Avenue in the Hague was Statenkwartier, traditionally one of the areas where India has from the beginning of 20th century Dutch settled. This beautiful example of 'local marketing "there is so firmly in place. Share this post:
The emergence of RSM Erasmus
Tuesday, November 2nd, 2004Erasmus Magazine (EM 6, 2004, 14-15) I wrote an article about the upcoming name change of the Faculty of Business Administration. The faculty wanted to make a repositioning by rebranding. Includes interviews with Bas Schreiner and Han van Dissel. Download Operation Rebranding - Faculty of Business and RSM will continue under a new name together (PDF, 82KB, November 2, 2004, p. 3) [...]
Gladiator Games and event marketing
Wednesday, September 8th, 2004For marker (3-2004, p. 16-17) I wrote an article about the gladiator games. These can be seen as an early form of event marketing in honor of Caesar. That caused the event marketing experience marketing through brand activation. With concepts like munus, ad digitum, missus, swordsmen, killing the gate, bread and circuses. Download Gladiator Games - event marketing in the [...]
Interview with Koos 'Snow World' Hendriks
Wednesday, May 26th, 2004For marker (2-2004, p. 26-28) I interviewed Koos Hendriks, owner and founder of Snow World Snow World Zoetermeer and Landgraaf. Heralded as entrepreneur of the year 2004, he told me about the properties of an entrepreneur, entrepreneurial success factors and the conversion of the holiday feeling to overall concept for indoor snow. Download Standing snow in the Netherlands: the success of Snow World (pdf, 181 kb, [...]
Concept in advertising
Sunday, March 21st, 2004For marker (1-2004, p. 22-23) I spoke with Martijn Nieuwenhuis Dynamic Zone concept development. He told me about the firing of Johnny Walker Black Label Lounge and developed by DZ Fans Hips. Download Magazine Publication: It is about the concept (pdf, 109kb, March 21, 2004, 3p.) Share this post:










