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Marketing and Advertising

Yes, the Indo!

Sunday, March 21st, 2010

Snap shot of a few weeks back when I was about Frederick Henry Avenue in The Hague was Statenkwartier, traditionally one of the areas where India has from the beginning of 20th century Dutch settled. This beautiful example of "local marketing" there is so firmly in place. Share this post:

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The emergence of RSM

Tuesday, November 2nd, 2004

For Erasmus Magazine (EM 6, 2004, 14-15) I wrote an article about the upcoming name change of the Faculty of Business. The faculty wanted to implement a repositioning by rebranding. Includes interviews with Bas Schreiner and Han van Dissel. Download Operation Rebranding - Faculty of Business and RSM go forward together under a new name (pdf, 82KB, 2 November 2004, p. 3) [...]

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Gladiator Games as event marketing

Wednesday, September 8th, 2004

For Markeur (3-2004, pp. 16-17) I wrote an article about the gladiators. These can be seen as an early form of event marketing in honor of Caesar. That caused the event marketing experience marketing through brand activation. With concepts like munus, ad digitum, Missus, swordsmen, killing the gate, bread and circuses. Download Gladiator Games - event marketing in the [...]

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Interview with Koos 'Snow World' Hendriks

Wednesday, May 26th, 2004

For Markeur (2-2004, pp. 26-28), I interviewed Koos Hendriks, owner and founder of SnowWorld Zoetermeer and Landgraaf SnowWorld. Named Entrepreneur of the Year 2004, he told me about the characteristics of an entrepreneur, entrepreneurial success factors and the conversion of the holiday feeling of overall concept for indoor snow. Download Standing snow in the Netherlands: the success of Snow World (pdf, 181 kb, [...]

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Concept in advertising

Sunday, March 21st, 2004

For Markeur (1-2004, pp. 22-23) I spoke to Danny Nieuwenhuis Dynamic Zone on concept development. He told me about the branding of Johnny Walker Black Label Lounge and developed by DZ Fans Hips. Download Magazine Publication: It's about the concept (pdf, 109kb, March 21, 2004, 3p.) Share this post:

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