Gladiator Games as event marketing
Wednesday, September 8th, 2004For Markeur (3-2004, pp. 16-17) I wrote an article about the gladiators. These can be seen as an early form of event marketing in honor of Caesar. That caused the event marketing experience marketing through brand activation. With concepts like munus, ad digitum, Missus, swordsmen, killing the gate, bread and circuses.
Download Gladiator Games - event marketing at the time of the Romans (pdf, 91 KB, September 8, 2004, p. 2)
