Concept in advertising
Sunday, March 21st, 2004For Markeur (1-2004, pp. 22-23) I spoke to Danny Nieuwenhuis of Dynamic Zone on concept development. He told me about the branding of Johnny Walker Black Label Lounge and developed by DZ Fans Hips.
Download Magazine Publication: It's about the concept (pdf, 109kb, March 21, 2004, 3p.)
