The advent of interactive television

In 2003, interactive television still in the future. For the subject "Recent Trends and Developments in the Cultural Industries" I wrote an essay about the rise of interactive television. How will the cultural industry in the media respond to the democracy of the viewer? Will the convergence of media in an active market supply and demand creation, a marketplace so? And what context organizers and TV agents? How does this trend in globalization, digitization, personalization and liberalization of society? Includes interview with Henk-Jan Unger and Nick Glättli, managing directors of Tiboco.

Download the interactive media marketplace: the emergence of interactive television, contextual organizers and TV agents (161 kB, 3 november 2003, 9 p.)

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Tags: context organizers , convergence , cultural industry , interactive television , media

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